Thrive Hood River – Our New Name and Logo

After 41 successful years, we’ve changed our name from Hood River Valley Residents Committee to Thrive Hood River.

Our original 11-syllable name carries decades of significance — and we’re so proud of that legacy — but we’re excited to modernize with a simpler, welcoming name and logo. Re-introducing ourselves as “Thrive Hood River” doesn’t just shorten our name, it captures what we do: Working to shape a thriving community for all.

“We want to engage more people in the long-term choices ahead,” said Thrive board president Dale Hill. “As we enter our fifth decade, we’ve left behind the view that land-use planning is wonky, paper-shuffling for consultants. Facing Hood River’s growth is everybody’s business – This place is changing, but changing into what?”

“Can our kids walk or bike to school safely? Are local businesses prospering? Can the next generation of farmers afford land in the Hood River Valley? Will working folks find an affordable home in town? These aren’t for someone else to decide” Hill added, “With our new name we invite current and future generations of all cultures to join us in making smart choices for Hood River’s future.”

Thrive means to “grow or develop well, prosper, flourish.” The new name and brand identity reflect all the positives that wise land use practices can have on the community.

The change includes a new logo. Earthy brown and green colors in the logo emphasize the organization’s connection to the land. The pear tree sprouting from the letter “h” symbolizes healthy growth and is a nod to the Hood River Valley’s iconic fruit. The group’s new tagline “Promoting Livability, Agriculture and Nature” highlights their key areas of work.

“Thrive Hood River” is registered as an “assumed business name.” The official name (“Hood River Valley Residents Committee Inc.”) can still be used legally in any transaction or correspondence.